About Us

United Sport — since 2008

United Sport carries its mission in the name itself. In Azerbaijani, our name means Birləşmiş İdman Malları ("United Sport Goods"), and the word "United" stands for four meanings of unity:

These four unities are the principle we have lived by since 2008.

Our story

In 2008, specialized sport stores were rare in Baku. Customers had to travel across the city to find different brands. We decided there was a better way: one store, many brands, reasonable prices.

So we became official partners of world-renowned sport brands, and United Sport — Birləşmiş İdman Malları was born.

For 18 years, we have built our business around one principle: the customer's needs. Which brands should we add? Which categories to expand? What price points are needed? The answer has always come from our customers.

The four unities behind our name

🤝 All brands united

In 2008, the multi-brand sport store concept was new in Baku. We became official partners of the world's leading sport brands and brought them under one roof. Nike, Adidas, The North Face, New Balance, Mizuno, and many more — all in one place.

⚽ All sports united

From running to football, fitness to cycling, swimming to team sports. Whatever sport you do, we find the right product for you.

👫 All genders united

Men, women, kids — we have collections for everyone. Sport is a family activity, and we serve every member of the family.

🎯 All levels united

Taking your first run? Hitting the gym every week? Competing in tournaments? Whatever your level, from beginner to professional, you'll find the right product here.

Our mission: in service of mass sport

For us, sport is not an elite event — it's part of everyone's life. Morning runs, yoga at home, weekend football, gym workouts, or a walk in the park with your kids.

In recent years, the rise of mass sport in Azerbaijan has been a positive development — more people are exercising, more children are learning healthy lifestyles. We aim to build a healthy business that contributes to this movement.

Quality products at reasonable prices — that's our formula. Why? Because price should not be a barrier. Buying your first running shoes? Picking your first fitness outfit? Shoes for your child? We're here, with options that fit your budget.

Brands we offer

Authentic products only — direct from official distributors and the brands themselves. Every product meets the brand's quality standards.

Our collection has grown over 18 years. New brands join regularly. Keep an eye on our site.

Our store

📍 United Sport — AFMALL 34 S. Vurgun street, AFMALL 1st floor, Baku 🕐 Daily 10:00–21:00

In our store you can:

• See and try the full collection from all brands
• Get advice from our specialists
• Return or exchange online orders
• Pick up online orders paid by card

Online ordering

With our website unitedsport.az, order all products from your home:

• ⏱️ 24-hour delivery — to Baku and Baku suburbs
• 💳 Flexible payment — card, installment, gift card, COD
• 🎉 Free delivery on orders over 60 AZN (Baku city)

Our values

🤝 Unifying approach

The "United" principle in our name — uniting brands, sports, genders, and levels — is the foundation of what we do every day.

🎯 Customer-centric

For 18 years we have built our business around customer needs. Which brands we carry, what price points we work with, what services we offer — all are the result of feedback from you.

💪 Accessible sport

Quality products at reasonable prices. Because entry into sport should be easy for everyone.

❤️ Healthy business, healthy community

We aim to build a business that contributes to the spread of mass sport. Your engagement in sport is our success.

Why United Sport?

• ✅18 years of experience — in Azerbaijan's sportswear market since 2008
• ✅Authentic products only — not counterfeit, direct from brands
• ✅Wide selection — over 14,500 product variants on one site
• ✅For everyone — men, women, kids, from beginner to professional
• ✅Fast delivery — to Baku and surroundings within 24 hours
• ✅Customer-centric — 14-day returns, easy in-store exchanges
• ✅Flexible payment — card, installment, gift card, COD
• ✅Centrally located — convenient store at AFMALL

Get in touch

Have questions? Need help? You can always reach us.

📧 Email: [email protected]
📞 Phone: +994 51 235 87 67
💬 WhatsApp: +994 50 254 53 10
📷 Instagram: @unitedsport

📍 Store: 34 S. Vurgun street, AFMALL 1st floor, Baku
Daily 10:00–21:00

Sabah Group LLC
TIN: 1300706221
Address: 25A Mammad Araz street, AZ1069 Baku